News & Updates

SEO vs AEO: What Actually Matters Now in Modern Buyer Behavior

Thomas Ross

Published on: 10/12/2025

For the first time in digital marketing, the way buyers search has split into two different paths: Google > comparison AI Search > recommendation. The same query can produce two completely different outcomes. And that shift is why brands that relied only on SEO are losing visibility, while brands optimized for AEO (Answer Engine Optimization) are becoming the default recommendations inside AI platforms. This isn’t a trend. It’s a new decision-making system.

MarketingB2B Sales AIAI in Business

How to Do AI-Powered Marketing and Build It for AI Search Visibility

Rick Rea

Published on: 08/12/2025

In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a transformative force, enabling organizations to enhance efficiency, personalization, and decision-making processes. AI-powered marketing refers to the integration of AI technologies into marketing strategies to automate tasks, analyze data, and deliver targeted experiences to consumers. This approach not only streamlines operations but also drives measurable outcomes, such as increased engagement and revenue growth.

MarketingB2B Sales AIAI in Business

AI Drives 20–40% Revenue Growth: Why Agentic AI + AEO is the Future

Thomas Ross

Published on: 05/12/2025

2025 proved one thing: AI isn’t just another tool — it’s the #1 revenue multiplier. Companies that embraced both autonomous AI-driven sales execution (Agentic AI) and Answer Engine Optimization (AEO) saw dramatic gains. According to recent reporting, early adopters experienced 10–30% higher revenue growth, significantly reduced cost-to-sell, and faster sales cycles.

MarketingB2B Sales AI

The Daily Routine of a Top-Performing AI Sales Professional (Step-by-Step Playbook)

Thomas Ross

Published on: 05/12/2025

Success in AI-powered sales isn’t about working longer hours — it’s about executing the right routine with the right systems. The most successful AI sales professionals follow a daily structure that blends mindset, automation, human connection, and performance optimization.

MarketingB2B Sales AI