Forget the Sales Funnel: Why the Future of B2B Sales Is the AI-Enabled Sales Loop
Thomas Ross Published on: 28/11/2025
For decades, B2B organizations relied on a simple idea: put leads into a sales funnel, qualify them, nurture them, and push them toward the close. But in 2025 and beyond, that model is breaking down. Buyers don’t move linearly, technology changes faster than playbooks, and AI now controls more of the buyer’s journey than ever before.
AI‑Enabled Sales Processes & StrategyAI Transformation in Sales MethodologySales Process Innovation & AI