Thomas RossEvery year, sales teams come back from kickoff energized. New messaging. New targets. New optimism. And then… reality hits.
Velocity Sales SolutionsHere’s the truth: your customers don’t follow a linear funnel anymore. They scroll, search, compare, and ask AI for answers. Every interaction ... a post, an email, a chat, a conversation ... either builds trust or loses it.
Thomas RossIn today’s buyer-driven world, the traditional sales funnel is no longer enough. Customers research across multiple platforms, compare brands instantly, and even ask AI before deciding. This shift has created a new reality
Thomas RossIn 2025, outreach performance has shifted dramatically. Single-channel methods like cold calling or cold emailing no longer deliver the results they once did. Social selling alone isn’t enough either. The modern buyer moves across platforms, consumes information at different touchpoints, and expects personalized, timely engagement.