Is SEO Dead?
Thomas Ross Published on: 30/12/2025
Yes. And No. Here’s the Truth No One Wants to Admit. Every few years, someone declares SEO dead. This time feels different. Not because Google disappeared. Not because keywords stopped working. But because search is no longer where decisions are made. The real question isn’t “Is SEO dead?” It’s this: Is SEO still where buyers decide? Increasingly, the answer is no.
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