Thomas Ross Published on: 24/12/2025
New Blog Post DescriptionBefore numbers, it’s important to clarify expectations.
When a brand reaches the top 80% percentile across high-intent AI Search queries, the following structural shifts occur:
The brand is regularly cited or recommended in AI answers
The brand appears in comparison, “best of,” and solution framing responses, buyers pre-decide trust before visiting the website, sales conversations start later in the funnel, traffic volume matters less; decision velocity matters more. This is why revenue impact shows up faster than traditional SEO.
AI & Revenue ImpactAnswer Engine OptimizationAI in Marketing & Sales