News & Updates

SEO vs AEO: What Actually Matters Now in Modern Buyer Behavior

Thomas Ross

Published on: 10/12/2025

For the first time in digital marketing, the way buyers search has split into two different paths: Google > comparison AI Search > recommendation. The same query can produce two completely different outcomes. And that shift is why brands that relied only on SEO are losing visibility, while brands optimized for AEO (Answer Engine Optimization) are becoming the default recommendations inside AI platforms. This isn’t a trend. It’s a new decision-making system.

MarketingB2B Sales AIAI in Business

How to Do AI-Powered Marketing and Build It for AI Search Visibility

Rick Rea

Published on: 08/12/2025

In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a transformative force, enabling organizations to enhance efficiency, personalization, and decision-making processes. AI-powered marketing refers to the integration of AI technologies into marketing strategies to automate tasks, analyze data, and deliver targeted experiences to consumers. This approach not only streamlines operations but also drives measurable outcomes, such as increased engagement and revenue growth.

MarketingB2B Sales AIAI in Business