Thomas RossEvery year, sales teams come back from kickoff energized. New messaging. New targets. New optimism. And then… reality hits.
Thomas RossNew Blog Post DescriptionBefore numbers, it’s important to clarify expectations. When a brand reaches the top 80% percentile across high-intent AI Search queries, the following structural shifts occur: The brand is regularly cited or recommended in AI answers The brand appears in comparison, “best of,” and solution framing responses, buyers pre-decide trust before visiting the website, sales conversations start later in the funnel, traffic volume matters less; decision velocity matters more. This is why revenue impact shows up faster than traditional SEO.