What is the one question RevOps Managers are asking about AI?
Thomas Ross Published on: 09/01/2026
If you talk to sales managers and RevOps leaders about AI today, one question comes up more than any other: “How do we use AI without disrupting our current sales process?” On the surface, it sounds practical. Underneath, it reveals a much bigger issue. Most organizations still think AI is a tool to plug into sales. In reality, AI is already shaping sales outcomes before sales ever gets involved.
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